BMW Marketing Executive

Carlisle
Salary: £29,550 plus company car
40 hours per week, Monday to Friday

About Lloyd Motor Group

Founded in 1976, Lloyd Motor Group is one of the UK’s largest family-run automotive retail groups, operating 40 retailers across Northern England and Southern Scotland. The group represents a portfolio of prestigious manufacturers, including BMW, MINI, Land Rover, BYD, Volvo, Kia, Volkswagen, Škoda, INEOS Automotive, Honda and BMW Motorrad.

Following a sustained period of growth, the Group is expanding its Marketing Team and is seeking an experienced and commercially minded Marketing Executive to join the Carlisle-based team.

The Opportunity

Lloyd Motor Group is looking for a proactive marketing professional who is confident working independently and taking ownership of projects.

Reporting to the Head of Marketing, the successful candidate will play a key role in delivering integrated, multi-channel campaigns that promote premium automotive brands. The role offers genuine responsibility, autonomy and the opportunity to contribute strategically across digital, content, events and brand communications.

Lloyd Motor Group invests in career development and offers structured progression pathways, alongside the opportunity to work with some of the most respected automotive brands in the industry.

Key Responsibilities

Campaign Delivery

• Lead the planning and execution of integrated campaigns across paid social, Google Ads, email and direct marketing
• Manage campaign activity independently to deadline and budget

Digital & Content Management

• Oversee day-to-day website and social media content
• Produce copywriting, support SEO optimisation and source imagery
• Monitor performance and engagement

Events & Partnerships

• Coordinate brand events and partnership activations

Reporting & Insight

• Produce regular performance reports using Google Analytics, CRM systems and paid media platforms
• Translate data into clear, actionable recommendations

Supplier & Stakeholder Liaison

• Brief and manage external agencies and media partners
• Collaborate with internal departments to align marketing with wider business objectives

Brand Stewardship

• Act as a brand guardian, ensuring alignment with manufacturer brand guidelines and group identity

The Ideal Candidate

The successful candidate will demonstrate:

• A minimum of two years’ hands-on marketing experience, ideally within a fast-paced or multi-site environment
• Strong proficiency across digital channels, including paid social, email and CMS platforms
• A solid understanding of SEO principles
• Confident copywriting skills, with the ability to adapt tone for premium brands
• Excellent organisational skills and the ability to manage multiple projects independently
• A proactive, solutions-focused mindset
• A full UK driving licence

A relevant degree or CIM qualification is desirable but not essential.

Click here for more information & to apply!